Jay Z and Bєyoncє Empirє in Shamblєs as LVHM CEO Halts Invєstmєnts | HO

Hard blow for starlets and their business

While a wind of change, or rather layoffs, has been blowing through LVMH in
recent weeks, it seems that the time for sorting has not only arrived for its
employees but also for the brands within the group’s portfolio.

If Moët Hennessy, the group’s wine and spirits division, has owned 50% of Roc
Nation since 2021-a brand created by Jay-Z that distributes his Armand de
Brignac champagne and the whiskey of his wife and pop star Beyonce-this
collaboration might soon come to an end.

Indeed, the recent accusations of child rape against the rapper and the damage to
his reputation have not been particularly appreciated by the luxury giant, which is
already embroiled in various troubles and controversies.

An inconvenience that could cause problems, as in addition to their respective
spirits brands, the couple also serves as ambassadors for Tiffany & Co, never
misses a Louis Vuitton fashion show, and occasionally attends events with the
Arnault family.

Their presence within the group has reportedly become a point of contention
among members of the luxury giant.

While Alexandre Arnault, the son of the “cashmere wolf” who was recently
appointed as the new Deputy CEO of the wine and spirits division, initiated this
partnership, his colleague Jean-Jacques Guiony, who sees it in a much less
favorable light.

Indeed, he has never hidden his reluctance to associate the group and its image
with “celebrities” who, at a moment’s notice, could bring it crashing down from its
pedestal.

Until a consensus is reached, investments in Armand de Brignac-dubbed
“Arnaque de Brigand” (Scam of the Brigand) by sellers-will be suspended
pending a decision regarding whether to maintain or drop charges against Jay-Z,
who still benefits from the presumption of innocence.